How trades people and property businesses can lose money!

Most trades and property businesses are throwing money away by not using this simple marketing tool

I can pretty much guarantee that reading this post will make your trade or property business more money over the next few years!

And this one sentence if you read no more, will do that:- 

"Keep in touch with your customers"

Most trades do not keep in touch and continue marketing to their customers and it means they are losing money, I think it's because most are thinking about the next job rather than long term!

If you're not staying in touch with your customers and letting them know you're still around, the next time they need your services you'll potentially be forgotten about and the simplest way for them to find someone else is to get on to Google and if they don't find you they're going to your competitor!

Let's take a heating engineer who would be one of the best examples, once a customer has had a boiler service with them the company should have a system to make sure the customer is contacted again in 11 months time to schedule in another service and then do the same for the following year and so on! 

The system doesn't have to be any special computer software, you can use a simple card system or Google calendar and just set a reminder so you know when to call.

Marketing to customers to stay in their minds

Of course just staying in touch with those customers once per year just isn't enough and the more you stay in touch the more money you'll make because you'll be in their mind more often and the more you're in their mind when they need one of your other services you're the one they'll call also the bigger chance you'll come up in conversation if a friend or family member needs your service and so get a referral.

There are so many ways to stay in touch with your customers and clients these days I can and probably will write a blog post for each at some point! However you have to make it useful and relevant to them and you need to find creative reasons to stay in touch!

Some ways to stay in touch

When staying in touch it's important to share useful and relevant things with your customer otherwise they'll just tune your marketing out eventually

• You could email tips and news!  
• A regular newsletter, and a printed one not email. 
• A simple phone call or card on an anniversary, birthday or at Christmas.
• Send them your latest blog post and maybe even blog about them
• Social media

Social media is a great and powerful way to stay in touch, with social media you can stay in touch all year round if you wanted to.

If your customer happens to run a business the best thing you can do is help them find more business or connect with others that they could have a great working relationship with!

This is a massive subject and this post does not do it justice I could write a whole book about it, but if you put these simple ideas in to action it'll make you a lot of money for your business!

If you've had a creative way to stay in touch with a customer I'd love to hear it.



To your marketing success
Paul Jennings